US internet retail colossus Amazon is extending its services to customers in the Netherlands by offering its top shelf Amazon Prime service from today, the Telegraaf said on Thursday.

Amazon Prime is a paid subscription service that gives users access to free two-day delivery (one-day in select areas), streaming video/music and other benefits for a monthly or annual fee. Prime is an important tool in the company’s growth strategy.

The main attraction of Prime in the Netherlands is probably Prime Video, the Netflix competitor which offers Grand Tour (featuring the former Top Gear team) among other features, the Telegraaf said.

Prime Video was already available separately for €5.99 a month in the Netherlands but is now part of Amazon Prime at a launch price of €3.99 a month. Netflix just raised its monthly subscription to €10.99.

Amazon is rumoured to be working on a series based on Lord of the Rings. It is also discussing its own Dutch-language productions.

Amazon is offering Amazon Prime through its German website  Amazon.de, which has been translated into Dutch since 2014. Millions of articles are now available in the Netherlands one or two days after they appear on the German site.