The market for online advertising in the Netherlands reached €1.4bn in 2014, with mobile advertising growing by 82%, according to figures from Deloitte and the IAB.

Online advertising is now heading for half the total Dutch advertising market as turnover for newspapers and magazines continues to decline, Deloitte said.

In 2014, the online market rose 10% as a whole, adding to 8% growth rates in 2013 and 2012.

The sharp growth in mobile advertising shows acceptance for this form of marketing is increasing, said Joris van Heukelom, chairman of IAB Nederland.

‘This will open up enormous new possibilities in the coming years for new growth and will bring the digital and physical form of marketing, such as in retail, closer together,’ he said.