DAF Trucks does well in Russia
Truck-maker DAF had a successful year following the opening of its marketing and sales office in Moscow in 2011.
Since May 2011, sales of trucks have reached 3,000; 1,500 in 2011 and 1,600 in the first half of 2012. This gave the company a market share in Russia of 6.9% in 2011.
‘This year we are aiming for a market share of 10%, which is 2,700 trucks,’ managing director Russia Arie Hendrikx, told Trouw.
Last year DAF opened dealerships in St Petersburg, Jekaterinenburg and Smolensk. So far this year, Moscow, South Russia and the Ural and Volga regions have followed.
The long-term aim is for 20 dealerships throughout the country.
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