Seven branches of the Plus supermarket chain have refused to take part in a nationwide scheme to hand out music tokens to people spending more than €15 on groceries out of religious principles, the AD reports on Tuesday.

The music on offer includes songs by K3, a girl group popular with the under 10s, super hero Mega Mindy and Dutch singer Jeroen van den Boom.
‘This does not fit in with my personal identity,’ Pel ‘t Lam, who owns two Plus supermarkets in the Bible belt, told the paper. ‘Lots of pop music conflicts with the contents of the Bible.’
A spokesman for the supermarket chain said owners are free to decide whether or not to take part. ‘They know their customers best,’ he told the AD.
Last year a sales promotion involving stickers featuring supernatural characters ran into trouble at C1000 supermarkets following protests from Christian groups.