MPs are calling for an end to advertising for online gambling, arguing that the surge in television, radio and online ads since it was legalised are increasing addiction and causing financial problems.

The Netherlands legalised online gambling on October 1, granting licences to 10 companies, including two owned by the state.

Since then, evening television and online advertising slots have been packed out with adverts extolling the potential for winning, and featuring celebrities including football player Wesley Sneijder and police woman turned tv presenter Ellie Lust.

A motion drawn up by the Socialists called for a ban on ‘untargeted adverts for risky games of chance’, and was supported by the two Christian coalition parties as well as much of the opposition.

Justice minister Sander Dekker had called on MPs not to support the motion, saying it is too soon to judge, but has also asked gambling firms to tone down their advertising.

It is not yet clear what Dekker will do with the motion or what line the next administration will take.