The Dutch are proud of their jeans – that’s the message at this year’s Denim Days Festival, where more than 75 exhibitors will show off their wares.

The festival, previouslyl launched in New York, aims to appeal to ‘true-blue’ denim enthusiasts, with a vintage market, music, workshops, attractions for children and speakers on Saturday 27^th and Sunday 28^th.

It will be held in the Westergasfabriek former gasworks in Amsterdam’s Westerpark and costs €10 in advance or €15 at the door, with discounts for students and under-12s free.

Collaborators include the Denim City campus, manufacturers DENHAM, Kings of Indigo, Mud Jeans and C&A, which will talk about making its first ‘circular’ pairs of jeans with the Fashion for Good lobby group.