Unox for the chop? Unilever may sell off Dutch brands

Will Unilever sell its classic "rookworst" brand? Photo: Depositphotos.com

Unilever is planning to sell food brands that generate €1 billion in turnover a year, a list which may include Dutch brands Conimex, Unox and De Vegetarische Slager, the Financieele Dagblad reported on Monday.

The company’s food arm would then focus on sauces, cooking aids, bouillon and professional customers, the paper said. Unilever’s food arm booked total sales of €13.2 billion in 2023.

Chief executive Hein Schumacher declined to confirm which brands are up for sale but told the paper: “We have a very eclectic food brand portfolio and I am a strong believer that you need to focus.”

News agency Reuters suggested earlier that Conimex and Unox were to be sold, while British broadcaster Sky said the De Vegetarische Slager was also for the chop. The company bought the meat alternative maker in 2018 for €30 million.

Instead, Unilever will focus on brands such as Knorr and Hellmans, which together account for 60% of food sales, the FD said.

Schumacher took over the helm at Unilever six months ago. He was previously chief executive of dairy cooperative FrieslandCampina.

Earlier he announced plans to cut 7,500 office jobs worldwide and plans to sell off the ice cream unit, which includes brands such as Magnum and Ben & Jerry’s.

Unilever has already rented an office for the ice cream company in central Amsterdam and the IPO is likely to take place on the Amsterdam stock exchange, the FD said.

Unilever, once an Anglo-Dutch company is now 100% British and based in London, although the food division headquarters is in the Netherlands. The company also has a food research unit in Wageningen, close to the university there.

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