Staff at supermarket chain Albert Heijn will no longer wear name badges to avoid abuse from customers.

The measure comes after a survey showed that many workers were uncomfortable wearing the badges because they were afraid of being traced on social media. “If you are getting abuse with people using your name it feels even more personal,” AH store and franchise director Sonja Boelhouwer said in an interview with the AD.

The badges now read “We are Team Albert Heijn”.

Incidents of aggression, violence and nuisance are becoming a normal feature at the supermarkets, Boelhouwer said. “Colleagues are being abused on a daily basis,” she told the paper.

The house rule notices at the chain, such as “No smoking” and “No dogs” will now include “Treat our colleagues with respect”, she said. Filming at the stores will also be banned.

Boelhower said the measures will probably not solve the problem completely but that staff will feel they are being supported.