Supermarket chain Plus has stopped advertising a special offer in which clients could pick up six rolls of Page toilet paper for €1 after problems in several stores, the AD reported on Tuesday.

The normal price for the package is €4.25 and the deal was “extremely relevant given the current level of inflation”, the retail group’s head office said. 

However, the popularity of the deal exceeded all expectations and in one store in Utrecht, staff had abuse hurled at them by shoppers who were angry that supplies were finished. 

“I have a lot of young workers who do their absolute best to serve everyone as best they can,” said owner Marco Meeuwsen. “But customers are fighting among each other as well. I have asked them to behave and be nice to our staff but that has had no effect.”

Meeuwsen told RTL Nieuws he thought 800 packages would be enough to meet demand, but it was sold out in four minutes. Video footage shows customers unloading storage trolleys as soon as the product is brought into the store.

A spokesman for Plus told the AD there had been problems at other stores. In addition, bargain offers for long-life milk and Unox soup were also proving extremely popular. Plus is currently running a €1 campaign for several products.

Although advertising for bargain rate toilet paper has stopped, the produce is still on offer for €1 – if you can find any on the shelves.