A pro-Israel organisation in the Netherlands is placing billboards along 20 motorways featuring digital posters of people who were abducted by Hamas earlier this month.

The aim of the campaign, says the Israel Information and Documentation Centre (Cidi) is to draw attention to the kidnappings because “this aspect of the current war is overshadowed in the Dutch media”.

Some of the hoardings will feature children who were taken in the Hamas attacks, which resulted in the death of some 1,400 people. An estimated 200 people were taken in the raids.

“This campaign aims to show that it is essential for Israel to bring the victims home,” Cidi said on social media. “Hamas is a terror organisation. The operation in Gaza is targeted against Hamas. Cidi regrets every innocent victim.”

Cidi also placed a full page advert in the Telegraaf newspaper on Tuesday, featuring 24 photos of kidnap victims, calling on the Dutch government, the EU and NGOs to “do all they can” to free them.

Hamas has reportedly called for the release of six thousand prisoners in Israeli prisons in exchange for hostages.