Dutch state-owned railway to sell advertising in train carriages
Dutch railway company NS is to start experiments with advertising on intercity trains. Adverts will appear on the carriage video screens in 140 of the 400 intercity trains, a spokesman confirmed, following a report in Monday’s Volkskrant.
The adverts will not be at the expense of travel information and ads will only appear once every five minutes, the state-owned railway company said. Ads will have a maximum reach of five million people.
An NS spokesman told broadcaster NOS: ‘The adverts will tie in with our brand. They will not be about actual things, but adverts which will appeal to a large group of people.’
Passenger reactions will be assessed at the end of this year.
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