Shell, ING, Heineken are most valuable Dutch brands
Oil and gas group Shell, ING bank and brewing giant Heineken are the only three Dutch companies to feature in rankings of the world’s best brands by branding experts Millward Brown.
Shell is in 54th place in Millward Brown’s ranking of the top 100 global brands, and ING is 91st, a rise of seven places on 2014.
In addition, Shell comes in second place on the ranking of oil and gas firms behind ExxonMobil while ING is fifth in the ranking of banks.
Heineken, which does not make the top 100 brands, is third on the list of world’s most valuable beer brands, behind Budweiser and Bud Light.
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