The bright sparks at Dutch viral video company LifeHunters placed a painting from Swedish furniture chain Ikea in a museum in Arnhem and told art experts it was by the famous IKE Andrews.

The reactions varied from ‘an artist who can put all his emotions in the painting’ til ‘I think it’s worth €2.5m.’

Most of those who had waxed lyrical about the art were good humoured when told about the painting’s real origins. But not all.