Dutch high street retail group Hema has opened its first store in Spain, on a busy shopping street in central Madrid.

The store sells a range of its Dutch products, including children’s items printed with the distinctive Jip and Janneke silhouettes and stroopwafels but not sausage, news agency ANP reports.

If the shop is a success, Hema will expand to other Spanish cities.

Hema opened 17 stores abroad last year and now operates in Belgium, Germany, France and Luxemburg. Chief executive Ronald van Zetten said at the beginning of this year Spain and England are next on the list.