Environmental group Milieudefensie is to stop counting the number of different organic products sold in Dutch supermarkets because the survey ‘has done its job’.

The organisation has carried out a yearly check on the amount of organic food stocked by supermarkets for the past 16 years.

‘Organic food is no longer a marginalised product sold in specialist shops but has found its way on to every supermarket shelf,’ spokeswoman Jacomijn Pluimers told the Volkskrant.

This year the number of organic products rose by 10% compared with 2012 while the choice of fair trade goods was up 41%.