Internet shop Zalando was presented with the Loden Leeuw (lead lion) for most irritating commercial on Monday evening. It took 42% of the 188,000 votes cast during the tv consumer programme Radar.

The Zalando commercial shows a postman delivering Zalando packages to people at a nudist campsite.
Supermarket chain Plus came second with 25% of the votes. Third was the biscuit commercial by Hellema with a woman sitting on the toilet with 15% of the votes.
Most irritating famous face was football pundit Johan Derksen for his advert for energy provider NEM. He took 49% of the vote and said he agreed with the outcome. ‘It is a dreadful commercial which I only did for the money,’ he told Radar.
The Loden Leeuw takes its name from the Gouden Leeuw (gold lion) which is presented to the best commercials.