Dutch magazine apologises for Rihanna racial slur
The editor of Dutch magazine Jackie has published an apology on Facebook after a fashion item in the latest issue called pop star Rihanna the ultimate N****Bitch.
The racist slur has caused a slew of angry reactions on fashion and music blogs, particularly in the US, where the singer, originally from Barbados, is based.
In the statement, editor Eva Hoeke says the magazine crew is shocked by the reactions to the article, which was part of a piece on how to dress your daughter like a pop star.
Bad joke
‘This should never have happened,’ Hoeke wrote. ‘The author did not mean any harm – the headline was meant as a joke – but it was a bad joke, to say the least.’
There was no racist motive in the piece, Hoeke said. ‘It was stupid and naive to think this was an acceptable form of street talk – you hear it all the time on the radio and tv – then your ideas about what is normal shift.’
‘She’s got street cred, a ghetto ass and a golden throat,’ the item said. ‘Rihanna, the good girl gone bad, is the ultimate N****Bitch and happy to show it’.
Daycare
The article also wrongly stated Rihanna is from Jamaica before recommending mothers dress their daughters in tiger print and everything that glitters and then ‘hope they don’t beat someone up at daycare.’
On Tuesday, Rihanna herself weighed into the debate, using the microblogging service Twitter to comment that ‘I find you disrespectful, and rather desperate!!’.
‘Well with all respect, on behalf of my race, here are my two words for you…F*** You,’ the singer said in a second Tweet.
Bitch
The word bitch is commonly used in the Netherlands. Women who work on the doors of nightclubs are referred to as doorbitches in the mainstream media, while a top prize for women who work in radio is known as the RadioBitch award.
Jackie is published by the Gijrath Media Groep, which also publishes JFK Magazine and is responsible for the Miljonair Fair – a trade fair for the very wealthy.
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