The anti-Islam PVV party has registered its leader’s name as a brand, reports the Financieele Dagblad on Wednesday.

Geert Wilders has already been listed in the brand register for the Benelux for services such as lobbying. His name has now been added for use for seeds, plants and flowers following the christening of a tulip in his name in February.
A name is registered so it can be marketed commercially and a politician should not be marketing himself, professor of intellectual property Tobias Cohen Jehoram told the Financieele Dagblad. ‘A politician should not be for sale,’ he said.